Search Engine Optimization - Week 9

 Search Engine Optimization

Hi everyone, welcome back to my blog. I hope you loved my blog from last week on about the importance of finding the right internet technologies to start up your E-commerce business. Today I will be talking about how a business owner can improve the quality and quantity of the website traffic through search engines. I will give 10 tips that have been proven to boost website ranking.

1. Create Consistent Content: By creating informative and engaging consistent blogs, it will improve search engine optimisation (SEO), it will increase more traffic to the sight.

2. Go into depth on your topics:  By going into depth on your content can give the readers the answers they want and can then boost your SEO.

3. Website Design: Businesses must ensure that their website is well structured and is accessible to all forms of technologies eg Phones, Laptops, I pads etc. The company should ensure to use different fonts, pictures, videos and links for the customers.

4.Social Media Pages: These days social media pages are vital to businesses as they are visited more regularly than a website. This a easy way for businesses to share their website content to their social media platforms where they can increase viability to the page.The business could run a competition on their social media pages where they can get their followers to share their page to be in with a chance to win a prize. 

5. Improve Site Speed: Slow loading websites, can result in people leaving the page and therefore a lower search engine ranking. By optimizing images, and leveraging caching techniques you can improve the SEO.

6.Google Business: By setting up a Google Business Profile, businesses can boost their SEO and can also help businesses get ranked by a local keyword search.

Here is a link on how to set up Google Business for your business:

https://www.youtube.com/watch?v=kX9qwHTGhME

7. Digital Ads: Digital Ads are very popular to promote everything these days from makeup to dog food.These digital ads are designed to drive traffic to the business page. They can be found on popups on websites or apps like Instagram and Facebook.

8. Email: Email is a very powerful tool to reach an audience that are already interested in your business as they have already signed up to your website. A business could use their customers emails as either a Email Notification or for Promotional emails, which will both drive traffic to the page and increase SEO.

9.Work with influencer: In the modern world, influencer are making a living by influencing potential buyers of a product or service through social media. Business can employ an Influencer to promote their products and services which can increase traffic to the website and increase SEO.

Here is a vlog (blog in a video vision) with Chloe Boucher who is a blogger with 511,000  YouTube followers who is doing an AD with Farfetch who are a luxury fashion website.

https://www.youtube.com/watch?v=2xujYv0pKx8

10.Community Engagement: A business website and social media pages will have more traffic when they have brand recognition. It is very important that the business are active and engaging with their customers, by asking questions and seeing customers using their products and services.

Here is an example of Taco Bell reaching out to their customer on Twitter.

They are all my tips to help boost website ranking.I hope you can use these tips to help your business Search Optimization Engine.

Chat Soon, Hannah.